mySorgenia app: 5 suppliers, one roadmap, +45% budget
Challenge
mySorgenia, Sorgenia's consumer app across Web, Android, and iOS, needed to raise its design quality while managing a fundamental transition: from Waterfall to Agile, and from output-focused to user-centred thinking. Multiple suppliers were working in parallel. No one was holding the design thread.
Deliverables
- Weekly workshops
- User interviews
- Usability tests
- Navigation tree test
Approach
UX Tech Lead within the Fifth Beat team, embedded alongside 14 designers, researchers, and developers. I operated at the intersection of design quality and stakeholder management, including D-level relationships with Sorgenia leadership and coordination across EY and Accenture supplier streams. I co-managed the product design roadmap end-to-end: facilitating alignment across Design, Development, and Marketing, keeping coherence across supplier teams, and maintaining the quality bar through the organisational transition. The work wasn't glamorous. It was governance, facilitation, and consistent delivery, the kind that builds trust over time.
How we got there
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People's needs
I conducted targeted interviews to identify the content users most needed in the app, gathering direct feedback on pain points and expectations.
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Building the services
I designed a homepage satisfying users' need to monitor their bills, consumption and Sorgenia's sustainability initiatives.
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Experimentation
I built the navigation menu and validated it through a tree test, iterating on the information hierarchy until results were satisfactory.
Outcome
The annual project budget grew from €275K to €400K, a 45% increase year-on-year. In client relationships, budget growth is a direct proxy for confidence in output quality.