How I work, and on what
I work across three main areas, which often overlap. Whatever the starting point, the focus is always the same: design decisions that improve the product in a measurable way.
UX Research & Discovery
Understanding users before building
Research without a plan to act on it is expensive documentation. I run structured discovery: interviews, usability testing, surveys, tree testing, with the explicit goal of informing decisions, not producing reports.
IA & Interaction Design
Structure and coherence for growing products
Fast-growing products accumulate inconsistencies. I work on the parts that are hardest to fix later: information architecture, interaction patterns, design systems. The goal is a product that scales without losing coherence.
Design Leadership & Advisory
A senior design partner, without the overhead
Some teams need a design lead but not a full-time hire. I work as an embedded IC, present in the room with engineers and stakeholders, without management layers. I help teams make faster decisions, raise the quality bar, and develop more autonomy over time.